What you should know about Google Algorithm?
Every search engine algorithms have these checkpoints to start their lifecycle
•Relevancy of the content on the website
•On-page – Optimize web pages of the website to create good user-experience
•Off-page – Promotional activities for your business website to engage your target audience
What is Google Penguin Algorithm Update?
Penguin was born on April 24, 2012.
- Sites that practised shady backlinking techniques saw a noticeable decline in their rankings.
- Many fell precipitously off the first page to a much lower rank.
- Penguin algorithm takes a look at your backlink profile to determine if there’s any effort to manipulate the search results with link spam
Courtesy Neil Patel