Local SEO For Local Business
Google My Business
If you haven’t already, you’ll need to claim your Google My Business page.
I’m not going to go into all the details of setting it up because there are tons of articles that explain this process, like this one or this one.
All you need to know is that once you’ve set it up, you should include the following:
- Add a long, unique description that’s formatted correctly and includes links.
- Choose the correct categories for your business.
- Upload as many photos as possible.
- Add a local phone number to your listing.
- Add your business address that’s consistent with that on your website and local directories.
- Upload a high-resolution profile image and cover photo.
- Add your opening times/days (if relevant).
- Get real reviews from customers (I’ll come onto this).
NAP (Name, Address, Phone Number)
Local SEO requires your business details to be updated and structured with schema data
Consistency is key here. You need to ensure that you have your full NAP across your whole website (i.e. every page). Furthermore, you must use the exact same details/format when you mention your address on other websites (i.e. local citations).