Search Engine Optimization for your online presence

What are Schemas?

(Courtesy: is a collaborative, community activity with a mission to create, maintain, and promote schemas for structured data on the Internet, on web pages, in email messages, and beyond. vocabulary can be used with many different encodings, including RDFa, Microdata and JSON-LD. These vocabularies cover entities, relationships between entities and actions, and can easily be extended through a well-documented extension model. Over 10 million sites use to markup their web pages and email messages. Many applications from Google, Microsoft, Pinterest, Yandex and others already use these vocabularies to power rich, extensible experiences.

Founded by Google, Microsoft, Yahoo and Yandex, vocabularies are developed by an open community process, using the mailing list and through GitHub.

A shared vocabulary makes it easier for webmasters and developers to decide on a schema and get the maximum benefit for their efforts. It is in this spirit that the founders, together with the larger community have come together – to provide a shared collection of schemas.

How to implement Schemas in my Web Page?

  1. Structure your website content with proper heading tags
  2. Apply Schema markup data to your website content
  3. Visit
  4. Copy the microdata or JSON data and implement on your website content based on your business

Schemas help Local Business by resulting in SERP right when their target audience are searching for their business service